Transform your Business through the magic of Videos!
November 22, 2020 // 3 min read
People today are developing increasingly shorter attention spans and extremely busy lifestyles. They do not have the time to sit back and peruse the printed word.
Photographs are also a thing of the past. In such a world, no advertising campaign can be complete without the use of eye-catching videos that highlight your brand.
Videos grab attention and convey millions of words within a few seconds. Leading brands are quickly realizing this and utilizing this revolution to the fullest. You can also be a part of this revolution easily.
What are product videos?
How are they useful?
Videos for customers, or product videos, can be used to communicate to the customers what your product can do. A product video can be useful in multiple ways:
1. Individuals are able to understand all aspects of a product and its functioning from the comfort of their homes.
2. This maximizes their confidence in the product and your brand.
3. Since they understand how a product works through a video, they feel more confident in their ability to use the product, which leads to an increase in sales.
4. Customers are also less likely to return the product if they know all the aspects of the product before they even receive it.
5. Videos have also been found to increase conversion rates, that is, the frequency with which products in their carts actually end up being bought by them.
6. According to ComScore, 64% of customers are more likely to buy a product after watching videos.
7. Videos improve SEO. duh!